Privacy Policy

Personal data (usually referred to just as „data“ below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there.

Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the „GDPR“), „processing“ refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.

The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.

Our privacy policy is structured as follows:

I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processing

I. Information about us as controllers of your data

The party responsible for this website (the „controller“) for purposes of data protection law is:

Stefan Ludes

Bertiniweg 2

14469 Potsdam

info@ludes-stiftung.de
phone + 49 331 20147629

II. The rights of users and data subjects

With regard to the data processing to be described in more detail below, users and data subjects have the right

to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR);
to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);
to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR;
to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR);
to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR).

In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.

Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller’s future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.

III. Information about the data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.

Google Analytics

We use Google Analytics on our website, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Google Analytics helps us analyse website usage and measure the effectiveness of our marketing campaigns. The legal basis for this is Art. 6 para. 1 lit. a GDPR. The user can revoke consent to the use of Google Analytics in accordance with Art. 7 para. 3 GDPR at any time for the future via the “Cookie Settings” on our website.

Information such as time, location and frequency of website visits as well as interactions with the website (e.g. click paths, ads seen/clicked, clicks on links) including the user’s IP address are transferred to a Google server in the USA and stored there for a maximum of 2 months.

Google LLC is part of the “Data Privacy Framework”, for which the EU Commission has issued an adequacy decision in accordance with Art. 45 GDPR:

https://www.dataprivacyframework.gov/list

Google also records “demographic characteristics” and can create statistics that allow statements to be made about the age, gender and interests of site visitors. This is done through the automated analysis of advertising and information from third parties.

If the user has activated personalised ads in their Google account and agrees to Google Analytics, Google can analyse usage behaviour across devices – that is, across all devices that the user has linked to their Google account. Google creates models for cross-device conversions; only anonymous statistics are sent to us, no personal data.

If the user wishes to deactivate this cross-device analysis, he or she can deactivate the “Personalised Advertising” function in the settings of his or her Google account using the following link:

https://support.google.com/ads/answer/2662922?hl=de

We use Google Analytics with an anonymisation function. As a result, Google will shorten the user’s IP address within the EU member states or in other contracting states to the EEA Agreement.

Google uses the data collected to evaluate the user’s visit to the website and to compile reports on website activities for us. The data are also used to provide other services related to website and internet usage. Google may transfer this information to third parties where required by law, or where such third parties process the data on Google’s behalf.

According to Google, under no circumstances will the user’s IP address be linked to other Google data. Google offers further information and options for preventing data usage here:

https://www.google.com/intl/de/policies/privacy/partners

If the user does not agree to the collection, he or she can also prevent it by installing the browser add-on to deactivate Google Analytics.

Google Fonts

Our website uses Google Fonts to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.

The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our site.

When you access our site, a connection to Google is established from which Google can identify the site from which your request has been sent and to which IP address the fonts are being transmitted for display.

Google offers detailed information at

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

in particular on options for preventing the use of data.